Duration: 1 Year (NTA Level 4)

Mode of Delivery: Face to Face Contact (Full-Time and Part-time)

Academic Section: Marketing and Public Relations

Purpose of NTA Level 4 qualification

The purpose of the Basic Technician Certificate in Marketing and Public Relations (BTCMPR) qualification is to equip individuals with the necessary skills to perform routine marketing and public relations duties effectively. This qualification is designed for individuals who will engage in activities such as market research, advertising, promotional campaigns, customer service, and managing public relations efforts.

The BTCMPR qualification aims to develop professionals who can communicate effectively in various business settings and apply basic computer knowledge to support marketing and public relations activities. Graduates of this program will be equipped with the knowledge and skills to contribute to the success of marketing campaigns, build positive brand image, and engage with stakeholders.

By obtaining this qualification, individuals will be prepared to handle routine marketing and public relations tasks with competence, ensuring effective communication, customer engagement, and brand promotion. The BTCMPR qualification serves as a foundation for further professional growth and advancement in the field of marketing and public relations.